How to write an effective test coverage plan

John Gluck
July 8, 2025

Too often, the teams assigned to build test coverage jump in without a clear plan or vision. Instead of a strategy and roadmap, coverage plan priorities are determined by which object shines the brightest or which product owner shouts the loudest. Without a clear model for what to test and why, teams build suites with coverage gaps. That leads to missed bugs and slower iteration because the team ends up testing the wrong things in the wrong order.

A comprehensive test coverage plan changes that. It outlines what your app does, identifies the behaviors that matter most, and clarifies what should be tested automatically versus manually. It’s not a spec, it's a roadmap for identifying where automation will have the most impact and how to show progress toward real coverage without spending weeks in planning mode.

QA Wolf utilizes this four-step process when creating coverage plans. We designed our process to produce functional, durable, high-value tests fast, even if your team is starting from zero.

Before starting, pick a model for organizing your coverage

Before your team maps workflows or defines test cases, make one decision explicit: What model will you use to organize your test coverage?

Most teams do this instinctively. They rely on their understanding of the product to decide what’s worth testing. But without a clear model, your suite ends up messy, redundant, or impossible to explain to stakeholders.

There are three dominant coverage models:

  • Workflow coverage: Follows user paths through the product. Tracks how state changes over time, often exposing third-party failures or session bugs.
  • Functionality coverage: Focuses on input/output behavior. Useful for catching logic issues and validation gaps across UI states.
  • Requirements coverage: Maps tests directly to product specs or business rules. Helps ensure features meet expectations.

These models aren’t mutually exclusive, but you should pick one as your default. Think of it like organizing a closet: you can sort by item type, use case, or season. Each system works—but whichever you choose determines how everything else falls into place.

Note: choosing a model is separate from prioritization. A coverage model is about understanding your test suite. Prioritization is about impact. Risk-based models help you decide what to test first—based on how costly or likely failure is. But those decisions only make sense within the structure your model provides.

Step #1: Define your testable workflows

A workflow is a self-contained sequence of user actions that completes a distinct task. Each one should be independently runnable and start from a clean slate. If you have to reset or configure the app in a special way to test a path, that path should be a separate workflow.

These constraints aren’t arbitrary. They reflect how QA Wolf maintains thousands of tests across dozens of apps without duplicating effort or introducing instability. The more you define workflows this way from the start, the less you’ll spend maintaining brittle, interdependent tests later.

Use these five rules to define workflows:

  1. Clear start and end states: A workflow should begin from a known state (e.g., logged out, fresh session) and end in a verifiable outcome (e.g., a confirmation screen, an updated dashboard, or an error message).
  2. One primary goal per workflow: Avoid scope creep. "Checkout with promo code" is a separate workflow from "Checkout with PayPal."
  3. Minimal internal branching: A workflow should stay focused on a single user goal. If a test path requires stepping away from the goal—such as editing a profile during a checkout flow—test that in a separate workflow.
  4. Reusable setup: Group test cases that share setup (auth state, seeded data). If the setup diverges significantly, split the workflow.
  5. Deterministic execution: Flows should run reliably across environments. Flag any path that relies on non-deterministic behavior, static data, or third-party availability.

Some example workflows:

  • "Log in from the homepage."
  • "Reset password via email link."
  • "Publish a new post."
  • "Purchase item with saved credit card."

These often map to user stories, feature flags, or product epics. Start broad, then refine. Group by feature set, navigational area, or customer intent—whatever best reflects how your teams deliver work.

Track workflows in a format that integrates with test planning and CI visibility—Git markdown files, a TestRail tree, or QA Wolf’s test graph all work. Prioritize visibility over tooling preference.

Step #2: Decide what to automate when

You don’t need to automate everything, and what you decide to automate doesn’t need to be done all at once. Focus on workflows that are critical to your customers and business. These are the ones that break production, block releases, or drive support tickets when they fail. Also, consider your dependencies. Sometimes a lower-priority workflow needs to be built first because other, higher-priority tests depend on it. In those cases, build the dependency early to unblock what matters most.

Tag each workflow with a coverage decision:

  • Automate now: High-risk, high-usage, or high-friction workflows.
  • Automate later: Still worth covering, but not urgent.
  • Manual only: Either not worth automating or not possible to automate.

We use a few simple questions to help teams make the call:

  • How often is this used?
  • What happens if it breaks?
  • Is it part of a critical path (signup, checkout, login)?
  • Is it new code or known to break often?

Don’t skip workflows that are manual-only—just make sure your team tracks them. You want complete visibility, even if some gaps are intentional.

​​Think of your coverage plan as a funnel: your team starts broad by mapping all workflows, then narrows its focus as it prioritizes and outlines specific behaviors. Front-load the top-priority workflows; the rest can be developed just-in-time, triggered by new features, bug reports, or repeat incidents. This lets you scale coverage as needed without wasting effort on low-risk paths too early.

Step #3: Scope each test case to one behavior

Now that you’ve defined your workflows and decided what to automate, the next step is to scope your test cases. You’re not writing test logic yet—you’re just defining the boundaries. Each case should represent one behavior or decision point, described in a clear, specific title.

Naming is the most important part. A good test name strikes the right balance: specific enough to distinguish it from others, but not so detailed that it becomes redundant or unreadable. Clarity here sets the foundation for a test suite that’s easy to build, debug, and maintain.

Good examples:

  • "Login with valid credentials."
  • "Reject login with wrong password."
  • "Create a draft post with a missing title."

Bad examples:

  • "Login with good and bad credentials" (this combines two test paths into one)
  • "Verify login functionality" (too vague—this could be several things, and we don’t know which?)

If you're unsure where to draw the line between one test and the next, start by writing one test for each validation rule, user action, or possible error condition. You can always consolidate later if some cases prove redundant.

Work in batches. Outline 10–20% of your test cases at a time so they stay aligned with product changes and don't go stale.

Step #4: Write outlines that are easy to turn into code

Outlines are the handoff between planning and automation. At QA Wolf, we follow the Arrange–Act–Assert (AAA) structure. Write out each test case outline as a comment block that includes:

  • Arrange: Prepare the environment. This might include setup steps (such as creating users or data), cleanup logic, or any functionality already validated in other tests.
  • Act: The direct user interaction under test—clicks, form fills, submissions, navigation.
  • Assert: The expected outcome. It could be a UI message, a redirect, or a change in database state.

Use consistent language for actions and UI elements. Your goal is to create an outline that is both readable and immediately implementable by anyone on the team.


// Test: Login with wrong password
// Arrange: Create user in database
// Arrange: Go to login page, fill in form with correct email and wrong password
// Act: Submit
// Assert: Show error message, stay on login page

A good coverage plan keeps your tests useful and your team focused

Of course, you shouldn’t treat your coverage plan as a one-and-done. It should evolve with the app. Review it every quarter with product and engineering:

  • Are your priorities still right?
  • Are new features tested?
  • Are old tests still valuable?
  • Do manual-only areas need revisiting?

Test automation only works if you’re testing the right things, the right way. A clear, actionable coverage plan gives your team the structure to do exactly that. It turns instinct into alignment, guesswork into repeatability, and scattered effort into high-impact testing.

When you define workflows upfront, prioritize by risk, and structure test cases around specific behaviors, your team avoids writing brittle tests and chasing edge cases that don’t matter. And when you treat the plan as a living artifact—updated with every release, incident, or roadmap shift—you keep coverage aligned with the customer experience and make progress visible to everyone who depends on it.

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